To put it simply, staging a home means rearranging and preparing your home for a potential buyer.

The goal is to make the home as appealing as possible and presenting it in a way so that the buyer can picture themselves living there. Think of those gorgeous homes you see in a magazine or online. Those homes have been professionally staged with the intention to paint it in a light so that a buyer will aspire to live there. When the market is hot, buyers tend to buy off of first impression and emotion. That’s where staging comes in handy.

According to the National Association of Realtors, “31% of buyers increased their offer on a home 1-5% because the home was staged. 77% of buyers felt more able to see themselves moving into a staged home, and 40% were more willing to get in the car and visit a staged online find.”

 

Ways to stage your home:

 

·      Rearranging furniture to a better layout.

·      Clean and declutter the room to give the illusion of more space.

·      Depersonalizing the space: getting rid of family photos, trophies etc.

·      Updating decor: painting, swapping out pillows, changing floors etc.

·      Repairs: fixing a lightbulb, other maintenance, etc.

 

 

Benefits of staging:

 

·      Increases the selling price.

·      Makes the home stand out.

·      Makes the house look livable as opposed to selling a vacant house.

·      Focuses on the potential of the home.

·      Makes the home seem newer and move-in ready.

·      Offers a new perspective on the home.

·      Minimizes the negatives of the home and accentuates the positives.

·      Creates an emotional connection with the buyer.

 

 

Staging is not required as it is an investment but, in most cases, will pay off when selling your home. It helps create a blank canvas for the buyer and tug on their heart strings to create an emotional connection. At the end of the day, staging is up to the seller but has proven itself to be a beneficial marketing strategy for all parties.